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Why Should You Care About Mobile?

Mobile Website Blue Check

  95% of Internet users do not search past the first page of search engine results.

Mobile Website Blue Check

 80% of the United States population researches a product on the Internet before purchasing.

Mobile Website Blue Check

72% of those that research will not buy if there’s a negative comment.

Mobile Website Blue CheckMobile Website Blue Check 90% of searchers perform some offline  follow up with businesses they find online  such as calling for more information or making a purchase (comscore)

Mobile Website Blue CheckMobile Website Blue Check 59% of local information seekers  visit a business  after looking up information on it on their cell phones (Google Mobile Insights)

Mobile Website Blue Check 51% of people would characterize their shopping behavior as research online,  buy offline  (NPD Group)

Mobile Website Blue Check 61% of online local searches result in an  offline purchase  (TMP/ comScore)

Mobile Website Blue CheckMobile Website Blue Check 23% of US searchers surveyed indicated they'd be more likely to make  contact with a business  that showed pictures in their directory listings (Bright Local)

Mobile Website Blue Check 88.2 million US adults have redeemed an online coupon either online or  offline  (eMarketer)

Mobile Website Blue CheckMobile Website Blue Check 21% of US adults surveyed said they had  used a search engine to research a shopping decision  in the past 24 hours (Pew Internet and American Life survey September 2010)

Mobile Website Blue Check 80% of US adults under 35  consider the Internet their main source of information on local information ; for the total population it is 70% (TMP Local Search Study)

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