An independent 3rd party with no agenda surrounding QR Codes (comScore) has reported
that QR Codes are growing in popularity, particularly in the prized demographic of affluent men in
the 18 - 34 year old age group.*
In fact, men between 25 and 34 accounted for 36.8% of QR code scanners. That means that
they are more than twice as likely to scan a QR code than the average smart phone user.
While most of the scanning was done at home from newspapers and magazines (58%), it is
interesting to note that almost 40% was done IN THE STORE from codes attached to actual
Another important fact is that 18 - 24 year old men accounted for approximately the same percentage (36.0%)
as the 25 - 34 year old group (36.8%).Affluent? Yes... affluent!! According to the report, more than 1/3(over 36%) had a household income
of at least $100,000!!!
The greatest majority scanned QR codes in magazines and newspapers and on product packaging.*