Mobile Local Search Shows Double-Digit Growth
According to the study, as of January 2011, local business pages were
searched by 77.1 million mobile subscribers. Would you believe that local content users now account for one-third
(33%) of all mobile subscribers?
Almost 2/3 of all mobile phones
are now Smartphones that can access the web and have GPS capabilities so
your business can be easily mapped and accessed (IF you are listed in Google Places or on Yahoo or Bing search
Local Searches comprise
13% of all searches on major search engines like
Google and Bing
and 54% of ALL searches are now conducted
with mobile devices.
Local Listings the Most Relevant and Trusted
Search Results for Consumers
When searching online for local businesses, and in general, mobile searches, basic business
Name, Address, Phone Number (NAP) information is still the most critical search
Additionally, online searchers do not believe paid results or even general search results, are as
relevant or trustworthy as local search results. According to this year’s findings, 61
percent of online searchers consider local search results to be more relevant and 58 percent
consider local search results to be more trustworthy.
On the contrary, only 10 percent of online searchers indicated paid search results were more
relevant and 9 percent felt they were more trustworthy.
Also, local business information is important for today’s social networkers. 63 percent of social
networkers are more likely to use a local business if the business has information available on a
social networking site.
“It has never been so easy for consumers to access and share meaningful local business
information,” said Jeff Beard, president, Localeze. “This convenience is transforming the way users
perform local searches.
With the explosion of local information online, it has never been more important for businesses to
get their core listings correct. Marketers have a unique, unprecedented opportunity to capitalize
on reaching consumers at the right time and in the right forum while ensuring the sanctity of their
Points to Ponder
- With such a large number of mobile users conducting searches for local (to them) businesses,
businesses need to give mobile advertising a high priority in their advertising budgets.
- They need to have mobile friendly websites
so people going to their site on their mobile phones can get the information they need fast and easily.
- Local businesses need be sure that they are listed in the major online business directories such as
The Internet Yellow Pages, CitySearch, Yelp, Manta and others.